Resume

Les Bons Profs – Website, Webmarketing

20

Company: PPM (Paris), 360° communication agency
Role: Project manager
Client : Les Bons Profs, a 100% online academic support website

Mandate:
Harmonizing the website and revising the information architecture to insure a higher rate of conversion to subscribers

Responsibilities:

– Information architecture and wireframes
– UX considerations
– Coordinating the internal teams and clients until the launch
– Following-up with the budget
– Organizing the Google Adwords campaign to increase trafic and conversions

BELL MEDIA – Website

Company: OKAM (Montreal), web agency
Role: Web strategist

Responsibilities:
– Benchmark
– Strategy of the website development
– Information architecture and wireframes
– UX considerations
– coordinating the clients and the team in the agency (design, development, integration)
– Following-up with the budget

BELL MEDIA – Upfront website

Company: OKAM (Montreal), web agency
Role: Web strategist

Mandate:
Promoting the new programming for CTV and CTV Two during the Upfront 2014

Responsibilities:
– Benchmark of other upfronts. An upfront is an event during which all medias introduce their ucomping shows programming
– Information architecture and wireframes
– UX considerations
– Coordinating the clients and the team in the agency (design, development, integration)
– Following-up with the budget

BELL MEDIA – Upfront Montreal website

 

Company: OKAM (Montreal), web agency
Role: Web strategist

Mandate:
Promoting the new Bell Media programming for Montreal Upfront 2014

Responsibilities:
– Benchmark of other upfronts. An upfront is an event during which all medias introduce their ucomping shows programming
– Information architecture and wireframes
– UX considerations
– Coordinating the clients and the team in the agency (design, development, integration)
– Following-up with the budget

EAZIEER – Branding, Website

Responsibilities – Branding :
– Market study about the music fans behaviour, artists needs, competitors,…
– Brand identity definition
– Graphical charter creation: colors, logo, headline…=
– Communication tools creation: press kit (press file and press releases), website, presentation video, commercial brochure…

Responsibilities – Website :
– Research, comparison, and negociation with the supplier (design)
– Trend watching and benchmark
– Information architecture and Wireframes
– Content redaction (french and english)
– Operationnal follow up with the chosen supplier

EAZIEER – Presentation video

Responsibilities:
– Research, comparison and negociation with the supplier (design)
– Storyboard creation and voice-over redaction
– Operational follow up with the chosen supplier

OGC Nice – Rebranding, Website

Company: Comback, global communication agency
Role: Project manager

Responsibilities:

– Market survey with a quantitative analysis of the football club fans: questionnaire creation, interviews, data analysis
– Benchmark including french and international football clubs
– Implementing strategies for the new image: axis of differenciation, logo, …

MERCURE INTERNATIONAL OF MONACO – Website

Company: Comback, global communication agency
Role: Project manager

Responsibilities:

– Setting up an international suppliers network to create promotional material (photo, video) in each country of operations (Africa, Europe)
– Brief of the shortlisted suppliers
– Website updates for corporate documentations (press releases)
– Benchmark

SunTrans International – Website

Company: Comback, global communication agency
Role: Project manager

Responsibilities:

– Brand identity creation
– Website development: strategy, wireframes, coordination with clients and team (design, development…)