Resume

Les Bons Profs – Website, Webmarketing

20

Company: PPM (Paris), 360° communication agency
Role: Project manager
Client : Les Bons Profs, a 100% online academic support website

Mandate:
Harmonizing the website and revising the information architecture to insure a higher rate of conversion to subscribers

Responsibilities:

– Information architecture and wireframes
– UX considerations
– Coordinating the internal teams and clients until the launch
– Following-up with the budget
– Organizing the Google Adwords campaign to increase trafic and conversions

BELL MEDIA – Website

Company: OKAM (Montreal), web agency
Role: Web strategist

Responsibilities:
– Benchmark
– Strategy of the website development
– Information architecture and wireframes
– UX considerations
– coordinating the clients and the team in the agency (design, development, integration)
– Following-up with the budget

BELL MEDIA – Upfront website

Company: OKAM (Montreal), web agency
Role: Web strategist

Mandate:
Promoting the new programming for CTV and CTV Two during the Upfront 2014

Responsibilities:
– Benchmark of other upfronts. An upfront is an event during which all medias introduce their ucomping shows programming
– Information architecture and wireframes
– UX considerations
– Coordinating the clients and the team in the agency (design, development, integration)
– Following-up with the budget

BELL MEDIA – Upfront Montreal website

 

Company: OKAM (Montreal), web agency
Role: Web strategist

Mandate:
Promoting the new Bell Media programming for Montreal Upfront 2014

Responsibilities:
– Benchmark of other upfronts. An upfront is an event during which all medias introduce their ucomping shows programming
– Information architecture and wireframes
– UX considerations
– Coordinating the clients and the team in the agency (design, development, integration)
– Following-up with the budget

EAZIEER – Branding, Website

Responsibilities – Branding :
– Market study about the music fans behaviour, artists needs, competitors,…
– Brand identity definition
– Graphical charter creation: colors, logo, headline…=
– Communication tools creation: press kit (press file and press releases), website, presentation video, commercial brochure…

Responsibilities – Website :
– Research, comparison, and negociation with the supplier (design)
– Trend watching and benchmark
– Information architecture and Wireframes
– Content redaction (french and english)
– Operationnal follow up with the chosen supplier

EAZIEER – Pitch at the Future Music Forum of Barcelone, and other competitions

Responsibilities:
– Finding the international competitions and fairs matching EAZIEER characteristics (music, IT, startup…)
– Applying for 8 competitions
– Organizing the trip for each of the competitions we’ve been shortlisted for
– Pitching during 4 international fairs/competitions: WebSummit in Dublin, Mama Event in Paris, Rethink Music in Berlin, Future of Music Forum in Barcelone
– Discussing with investors and journalists: meeting and presentation about Eazieer

EAZIEER – Presentation video

Responsibilities:
– Research, comparison and negociation with the supplier (design)
– Storyboard creation and voice-over redaction
– Operational follow up with the chosen supplier

EAZIEER – Print document creation

Responsibilities:
– Communication tools for journalists: press file in french and english, press releases for the launch…
– Communication tools for BtoB prospects and partners: commercial brochure
– Corporative presentation for potential investors
– Brief for suppliers: press relations agency, design…

Networking Event

Responsibilities:
– Managing a 35-people team organized within different areas: logistics, content, visitors management, partnerships, communication
– Implementing a solution to manage the inscriptions (SurveyMonkey and YesGoLive) and following-up with the guest list status
– Coordination of the event on site